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Transforming HECA's Online Presence: A Website Project Success Story

In today's fast-paced digital world, a website isn't just an online presence; it's a powerful tool that can drive growth, attract members, and showcase the unique value of an organization. 


This was the realization the Higher Education Consultants Association (HECA) came to as they found their once-functional website no longer met their evolving needs. They needed a change, and that's where we came in. 

 

"The website is so much easier to use, and I love the new search feature listing all of your consultants! It will be much easier for families to find and confirm that your IECs are certified."

- Jackie C., The UK Study Expert

The Challenge


HECA's existing website had served them well, but as their goals evolved, so did their requirements.


  • They needed to attract new members and effectively communicate to potential clients why choosing a HECA member for educational consulting was the best decision.


  • The design needed to evolve without losing their brand image, and the process of making updates with their previous platform and service provider was cumbersome, often resulting in frustrating delays.


  • HECA needed a solution that allowed them to make changes swiftly and efficiently, ideally with the ability to manage updates internally.

Our Approach


Having successfully collaborated with many HECA members, we understood the association's values and objectives. Our approach was simple yet strategic: create a dynamic, user-friendly website that not only captured the essence of HECA and its goals, but also empowered them to take control of their online content.


Modern Design & User Experience: While retaining their familiar style, we redesigned the website with a fresh, modern aesthetic that appealed to both current and prospective members. The new layout was more intuitive, ensuring visitors could easily navigate and find the information they needed.


Member Attraction & Client Engagement: Our revisions highlighted the benefits of HECA membership, and showcased the expertise and reliability of their consultants. This strategic positioning helped to both attract new members and clearly communicate the value HECA members bring to potential clients.


Ease of Updates: A key focus was ensuring HECA could manage their website in-house. We implemented a system that was easy to use, allowing HECA staff to make updates quickly without needing extensive technical knowledge.


The Result


The launch of the new HECA website was met with enthusiasm from members and non-members alike. The site not only looked more relevant and appealing but also functioned seamlessly, aligning perfectly with HECA's goals. 


HECA staff appreciated their newfound ability to update content in-house, which reduced delays and helped them keep the website fresh and relevant.


The revamped online presence has already begun to attract new members and engage potential clients, proving that a well-crafted website is a crucial asset for any professional association.


In the end, HECA's journey to a new website highlights the importance of adapting to changing needs and leveraging digital tools to their fullest potential. 


We're proud to have been part of this transformation and look forward to supporting HECA as they continue to grow and thrive. 

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