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Why Your Morning Facebook Post Is Already Forgotten

Some social media posts can disappear faster than a slice of cake at a birthday party. Others are like a well-tended vegetable garden, continuing to flourish and nourish visitors long after it’s planted.

On one side, you've got Facebook, and on the other, you've got blog posts. 


Or think of it a different way...


Posting your message on Facebook is like having an airplane "skywrite" your message across a clear blue sky—it grabs attention instantly (from those who happen to be in the area and looking up), but as soon as as a slight gust of wind blows, poof! It's gone.

A blog post, on the other hand, is like taking a chisel to stone for a monument in the park. Sure, it might take a bit to carve out, but it sticks around, sharing your tale with visitors long after the sky has cleared.


So, what’s your strategy? A quick splash or a lasting impression?


Let’s dive deeper into how these two types of posts differ, and learn how to combine both for maximum impact!

Facebook: Quick Engagement and Community Connection


Half-Life: in just 76 minutes, half of the people who will ever see your post will have already seen it. *


Why so short?
Facebook is a social-first platform where engagement happens quickly. In under two hours, your post has likely reached its peak visibility. Facebook's algorithm prioritizes recent, engaging content, meaning posts that fail to garner immediate likes, comments, or shares are often buried quickly.


Best Types of Content for Facebook:

  • Visuals: Photos, memes, and short videos perform exceptionally well.
  • Community-Focused Posts: Content that sparks conversation, like polls, live events, or local updates.
  • Timely Updates: Announcements or seasonal posts designed to capture the moment.


If your goal is short-term engagement, Facebook is the platform to prioritize. However, its fleeting nature means it should be part of a broader content strategy rather than the sole focus.

Blog Posts: The Power of Evergreen Content


Half-Life: 2 Years


Why Blog Posts are Different:
Unlike Facebook, blog posts are built for longevity. A single blog post can continue to drive organic traffic for years. Blog readers are usually actively looking for in-depth solutions or valuable information, meaning they’re more likely to spend time on your site and explore additional content.


Best Types of Blog Content:

  • How-To Guides: Posts that solve specific problems or answer common questions.
  • Listicles: Engaging, easy-to-read formats that attract shares.
  • Evergreen Content: Topics that remain relevant regardless of trends or seasons.


If you’re focused on building long-term authority, driving organic traffic, or educating your audience, blog posts are a must-have in your content strategy.

How to Combine Facebook and Blog Posts for Maximum Impact

To create a winning strategy, use Facebook and blog posts together:

  1. Drive Traffic to Your Blog via Facebook: Share snippets, quotes, or engaging headlines from your blog on Facebook, linking back to the full post.
  2. Repurpose Blog Content for Facebook: Break down your blog posts into bite-sized tips, infographics, or videos tailored for Facebook’s fast-paced audience.
  3. Promote Facebook Engagement on Your Blog: Use blog CTAs to encourage readers to join your Facebook group or follow your page for updates.
  4. Leverage Facebook Insights: Use Facebook to test ideas or headlines before turning them into detailed blog posts.

Conclusion: Which Should You Prioritize?

The answer depends on your goals:

  • If you need immediate engagement and visibility, Facebook is the better choice.
  • If you want to build authority and generate long-term traffic, invest in blog posts.

Ultimately, the two platforms complement each other perfectly. Facebook drives short-term interest and amplifies your blog content, while blog posts serve as a lasting resource that continues to pay dividends over time.

Bonus Tips!

  1. Use our Sync service to create and schedule out your Facebook posts, to keep fresh content showing up on Facebook.
  2. Also use Sync to create and share the valuable info from your blog posts in your newsletter

Did you miss our Sync announcement? It does these things and a lot more!

Schedule a Demo!

* - Interested in a deeper dive into the lifespan of social media posts? Check out the latest research by the expert on this topic, Scott Graffius, in his "Lifespan (Half-Life) of Social Media Posts: Update for 2024" at https://scottgraffius.com/blog/files/social-24.html.

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