Your Google Strategy: What’s Ranking (and What’s Not)?

We recently shared The Half-Life of Social Media Posts, breaking down how fast your brilliant content disappears into the void on social media. Spoiler: pretty fast.

But Google? Google isn’t just looking for fresh content—it’s looking for a full-on content buffet. If your strategy is “blog posts and nothing else,” you’re basically serving up plain toast when your audience (and Google) is craving a full meal.

Expanding your content mix isn’t just a nice-to-have—it’s the key to more traffic, more engagement, and better rankings.

What’s Actually Ranking on Page One?

📝 Blog Posts & Articles – 64.1%
Blogging is still the MVP of search rankings. Google loves text, and so do people looking for in-depth answers. So if you’re blogging? Keep at it. If you’re not? It’s time to start.

🎥 Long Videos – 32.7%
Videos over 10 minutes are racking up serious clicks, especially when they appear above the fold. If your website has ever felt like it’s missing something… it’s probably video.

📸 Images – 18.3%
People don’t always want to read. Sometimes, they just want a well-placed image that explains everything (or at least makes the page look nicer). Google is prioritizing visual search, so those images you’ve been uploading? Make sure to have meaningful filenames and alt text.

📰 News – 5.6%
Timely, industry-specific updates still have a place in rankings. If your business lends itself to trend-driven content, take advantage of it. Google likes fresh, relevant information.

📱 Short Videos – 4.4%
Short-form videos aren’t dominating search yet, but they’re still great for engagement and discovery. Pair them with blog content or long videos, and you’ve got a winning mix.